1b1t? What is this?

Hey folks,
Some of you may have heard about this 1b1t book club that is starting on 5/5. What is this? Well here's some info that I've gleaned from various research around the net.

Let's break it down:
*1b1t stands for 1 book, 1 twitter. This whole idea is based around participation from the twitter community.
*It is the brainchild of Jeff Howe, author/proponent of Crowdsourcing, who is currently a Nieman Fellow at Harvard University. He is also a writer/editor at Wired Magazine.
*Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. Jeff Howe has written an entire book on this idea and how it can apply outside of business.
*1b1t takes a popular program like One City One Book, seen in Seattle and Chicago, and extends it to a global level.
*Using Twitter as a base, participants pick the book based on popular vote. Then commentary/ideas/thoughts are shared using the twitter hashtag #1b1t.

Ultimately Howe seems interested in whether Twitter, an open source application, can create global social capital. When Nancy Pearl first started the One City One Book program in Seattle it was so those citizens by reading The Sweet Hereafter would all have a commonality. This is not a program that is focused on a humanities based outcome. While in Seattle this program was successful, when a "Big Read" program was created in my city it seemed like an utter waste of time. I was never compelled by the choices of books and never felt there was a forum developed to facilitate community connection. I wasn't surprised when the program was dropped after a few years.

So why is 1B1t any different? I have to agree with Howe's argument that Twitter allows its participants to transcend geography. It's also an open source program so any economic class can participate, as long as you have internet access in your community. Also Howe allowed the internet community/future participants to pick the book which ended up being American Gods by Neil Gaiman. In my opinion this is a good choice. It's sci-fi, well-regarded, and Neil Gaiman. Gaiman has been a major proponent of using the internet to connect with his fanbase. He's had a blog for 15 years which he updates regularly. He communicates regularly on Twitter and firmly knows the balance between sharing his personal and professional life online. By allowing the community to choose the book it then gives them a personal stake in participating. This is always a good rule in book clubs, and fits with Howe's intentions.

I've always wanted to read American Gods so I'm gonna participate. I also managed to snag a copy from my library, so that's good too. I'm also gonna read Jeff Howe's book on Crowdsourcing to see if I can connect with his ideas. I do believe that the internet can be a great tool to gain social capital on a global scale. It just depends on how it's utilized. Maybe a global book club could be one of those successful experiments. We'll see.